Proposal for Jade, ACE Academic Services · Prepared by Rezult · November 2026

ACE 2027 Plan

A new, faster website with free student tools, school guides and a PR writing service, plus a full year of SEO and marketing. Everything in one plan, paid in small monthly steps.

S$1,750all inclusive for 2027
S$500January, then S$250 a month to June
~30 pagesrebuilt or new
12 monthsSEO, marketing, hosting and email
01 · SUMMARY

The plan in one minute

Why

Google visits are growing, but leads have dropped. Students now search for tools and answers, and AI tools are changing how they study. ACE needs more ways to be found and more reasons to message.

What

A rebuilt site with free student tools (GPA calculators, reference maker, paragraph feedback), a guide for each school, a PR writing service on its own site, and a year of SEO and marketing.

How much

S$1,750 for all of 2027. S$500 in January, then S$250 a month from February to June. Hosting and email included. Nothing else to pay for the year.

02 · WHAT WE DID TOGETHER IN 2026

From a new name to page 1 on Google

  1. July

    New brand and new website

    Moved from "Ace Essay Service" to aceacademicservice.com.sg, positioned as academic guidance. Built 11 pages with the 7,000+ reviews, the Carousell award and the 100% sure pass or 200% refund guarantee. Privacy, terms and fair use pages written.

  2. August to September

    Google starts sending students

    The site passed 90, 100, 120, 150, 180, then 200 monthly clicks from Google between 1 and 19 September. SUSS guides became the main source of visitors. We focused the plan on SUSS students and one school page a month.

  3. October

    Content, video and quick wins

    New guide: SUSS part-time degree vs SIM, SIT and NUS SCALE, with a short video. New titles and descriptions on the main posts, SUSS and NUS GPA calculators, FAQ refresh, 7 student-story comics added, 18 social posts prepared in Marky, X account connected.

  4. November

    Research and the 2027 plan

    Checked how ChatGPT, Google and Perplexity answer 20 student questions. Built the free tools demo and 4 GPA pages. Researched what students and universities use worldwide, the PR service market and ICA rules. This plan is the result.

03 · WHERE ACE STANDS TODAY

Good base, small reach

What we measuredTodayWhat it means
Google clicks (28 days)221Up 15% on the month before; 95% from Singapore. Next Google badge at 250
SUSS Grading System guide104 clicksUp 136% after the new title and GPA calculator. Proof that tools bring visitors
"Can Turnitin detect AI?" article9 clicksUp 800%: students are searching for AI rules
Times ACE showed in Google23,500Many people see ACE; few click yet
Average Google position7.5Page 1, lower half
ChatGPT names ACE10 of 20 questionsAhead of inkmypapers (4 of 20)
Google AI answer / Perplexity name ACE3 / 3 of 20Room to grow
Site strength (authority)24 vs 44inkmypapers is older and has more links

What changed for students in the last 30 days

  • SUSS switched off Turnitin's AI score in August; NTU switches its detector off on 31 December
  • NUS and SMU allow AI in many tasks if students declare it
  • More marks move to exams and presentations in class
  • Schools now give students free AI tools

SWOT in short

  • Strengths: reviews, guarantee, Master's-level writers, SUSS guides that rank
  • Weaknesses: small site, few pages, leads depend on daily posts
  • Opportunities: about 9,000 GPA calculator searches a month, no Singapore rival offers free tools
  • Threats: stricter school rules, free AI, fewer take-home marks
04 · THE PLAN

One student, many years

The same person can come back to ACE four or five times. Each stage has its own search, its own tool and its own reason to message.

PolyGPA, PDFs, first essays
UniversityNUS, NTU, SMU, SIM
Part-time degreeSUSS, SIM, SIT. Core clients
Master'sDissertation, capstone
Work passGraduates staying on
PRClear cover letter
Brings visitors

Free student tools

  • GPA calculators for NUS, NTU, SUSS and Poly (SMU, SIT once scales are confirmed)
  • APA and Harvard reference maker
  • Paragraph feedback that never rewrites
  • What grade do I need, TMA deadline planner, word count, merge PDFs
  • AI-use declaration helper
  • "Ask ACE" assistant on every page
Builds trust

School guides and blog

  • SUSS and NUS (live), plus NTU, SMU, SIM and SIT
  • How marking, grading and AI rules work at each school
  • Monthly blog post
  • Writer profiles and real, anonymised samples
New service

PR writing help

  • Its own small site, linked from an "After you graduate" page
  • Cover letter guide with sample, rejection guide
  • Honest wording: ICA alone decides, we never promise approval

Every tool and guide ends with one WhatsApp button. Each click is counted, so the monthly report shows chats per page, not only visits.

05 · SEE IT WORKING

Open these on your phone

WhatStatusLink
Student tools hubWorkingace-toolbox-demo.pages.dev
NUS / NTU / SUSS / Poly GPA pagesWorkingnus · ntu · suss · poly
Check my paragraphWorkingace-toolbox-demo.pages.dev/#check
AI-use declaration helperWorking/preview/ai-declaration/
"Ask ACE" student assistant (button at the bottom right of every demo page)Workingace-toolbox-demo.pages.dev
University guides hubPreview/preview/guides/
After you graduatePreview/preview/after-graduation/
PR writing sitePreview/preview/pr-site/

The test site is hidden from Google. On launch everything gets ACE's own design.

06 · TIMELINE

Month by month

MonthWhat happensPayment
December 2026Current plan ends. We prepare drafts for everything: the PR site, the new ACE design and the tools hub. You choose the PR brand name and your PR prices, and we agree every page. Quick legal read of the PR wording. Nothing changes on the live site.S$250 (last of current plan)
January 2027PR writing site goes live first, with the cover letter guide. We message ACE's past clients now working in Singapore. The ACE rebuild on Bricks starts.S$500
FebruaryNew ACE site goes live with the tools hub, 4 GPA pages, paragraph feedback, reference maker, the "Ask ACE" assistant and WhatsApp click tracking on every page. The "After you graduate" page links ACE to the PR site.S$250
MarchUniversity guides hub, NTU and SMU guides, writer profiles and samples, AI-use declaration helper.S$250
AprilSIM and SIT guides, SMU and SIT GPA pages once scales are confirmed. PR guide: "PR rejected? What to do next".S$250
May"Turnitin AI score is off" guide. PR guide: "Applying for PR after studying in Singapore".S$250
JuneHalf-year review: what brings chats, what to improve. Last payment.S$250
July to DecemberOne blog post a month, your Marky access for social posts, help when you need it, hosting and email.nothing
07 · PRICE

S$1,750 for the whole of 2027

Payment schedule

S$500, then S$250 a month

  • January: S$500
  • February to June: S$250 each month
  • Total: S$1,750
  • July to December: nothing to pay

Same easy rhythm as the current plan. PayNow or bank transfer, invoice each month.

Why this price works

The tools and GPA pages are already built, and the new site reuses the work done in 2026. That saves time, and we pass the saving on. In return, the plan covers a clear list of pages, and anything new beyond it is quoted separately.

What is insidePages and workValue if bought separately (SGD)
Full site rebuild, new designThe 11 current pages and blog moved and redesigned, writer profiles, samples, trust sectionaround 1,500
Student tools hubAbout 11 pages: hub, 4 GPA pages, 6 toolsaround 800 to 1,000
University guidesHub and 4 school guides, each researched and writtenaround 600 to 800
AI declaration helper and guide1 tool and 1 guidearound 250 to 350
"Ask ACE" student assistantAnswers questions from ACE's own pages 24/7, sends students to WhatsApp or collects their email for the team, logs every questionaround 500
PR writing siteAbout 5 pages and 2 long guides, set up as its own sitearound 900 to 1,200
SEO and marketing, 12 months6 months full pace, then a blog a month and Marky access, support all yeararound 1,800
Hosting and email, 12 monthsMain site, tools and PR sitearound 150
Total valuearound 6,500 to 7,300
ACE 2027 planS$500 in January, then S$250 a month to JuneS$1,750
08 · WHAT WE PROMISE

What you get, in writing

Included

  • New design, every current page rebuilt on Bricks, mobile first, faster
  • Tools hub, 4 GPA pages (SMU and SIT when official scales are confirmed), 6 tools, AI-use declaration helper
  • Guides hub and NTU, SMU, SIM, SIT guides
  • Writer profiles, anonymised samples, trust section with reviews and guarantee
  • "Ask ACE" assistant on every page: answers from your own website, hands over to WhatsApp or collects the student's email for you, monthly list of questions it could not answer so we add them. AI running cost included in 2027
  • PR writing site with 2 main guides and safe, checked wording
  • January to June: one blog a month, social posts scheduled, monthly report (Google, AI answers, WhatsApp chats)
  • July to December: one blog a month, Marky access, help when needed
  • Hosting and email, January to December 2027
  • Your approval before anything goes live

Not included (quoted if you want it)

  • Pages or features beyond the list above
  • Ad budgets (Google, Meta, Carousell)
  • PR site domain name (paid at cost, about S$60 to S$100 a year)
  • A lawyer's review of the PR wording (recommended, your choice)
  • Writing or editing student assignments

What we need from you

  • Comments on drafts within about a week
  • Photos, samples and writer details for the profiles
  • A short list of student questions you hear often
  • Asking happy students for a Google review
09 · HOW WE WORK

Simple and step by step

1. Draft

We show every page as a preview you can open on your phone before it is built.

2. Approve

You comment on WhatsApp. We change it until you are happy. Blog posts are sent to you before they go live.

3. Build and report

We build, launch and check it. Each month you get a short report: what we did, what changed, how many chats came from the site.

Our rules for the tools and the PR service

  • The tools give feedback and numbers. They never write or rewrite student work.
  • The PR service writes only from the client's real documents, never promises approval, and tells people they can apply directly at ica.gov.sg.
  • Every new page follows Singapore advertising rules: no guarantees we cannot keep, no false urgency.
10 · FAQ

Questions you may have

Will my current website go offline during the rebuild?

No. We build the new site on a private copy and switch over in one go once you approve it. Your current site stays live the whole time.

Why rebuild on Bricks instead of keeping Elementor?

Bricks makes pages lighter and faster, and lets us change and add pages much more quickly. The current site is slow to edit. The rebuild is included at no extra cost.

Will I lose my Google rankings?

No. Every page keeps its address, title and content, and anything that moves gets a redirect. We check Google Search Console before and after the switch.

What happens after June?

Nothing more to pay for 2027. We still publish one blog a month, you keep Marky access for social posts, hosting and email continue, and you can ask for help when needed.

What happens in 2028?

We will send you a renewal option in late 2027, based on the results. There is no automatic charge.

Can I pay all at once?

Yes, if you prefer. Tell us and we will send one invoice.

What if I want something that is not in the list?

Small changes cost nothing. New pages or features are quoted first, so there are no surprises.

What does the "Ask ACE" assistant do?

It answers students' questions any time, using only ACE's own website: prices, services, the guarantee, deadlines. It never writes assignments. When a student wants a quote or a person, it opens WhatsApp or takes their name and email and sends it to you. Every month we review the questions it could not answer and add them.

Do the free tools write assignments for students?

No. They calculate grades, build references and give feedback on writing. They never write or rewrite. This keeps ACE on the right side of school rules and builds trust.

Are the GPA scales correct?

Each GPA page uses the school's official table and links to the source. SMU and SIT pages are added only once we confirm their official scales.

How do the tools bring me clients?

Students search for things like "NUS GPA calculator" about 9,000 times a month in Singapore. They land on an ACE page, use the tool, and see a WhatsApp button for help. We count each click.

How many leads will I get?

We cannot promise a number. Tools and guides usually take 2 to 4 months to rank on Google. The monthly report shows visits and WhatsApp chats per page, so you can see the progress.

Why a separate site for the PR service?

PR applicants are a different audience, and ICA warns the public about PR consultants. Keeping the PR service on its own site protects both brands. A simple "After you graduate" page on ACE links to it.

Can the PR service say it improves approval chances?

No. ICA states it does not support firms that claim to improve chances, and the consumer regulator has taken PR firms to court for such claims. We help clients write a clear, accurate letter in their own words.

Who sets the PR service prices?

You do. We suggest ranges based on the market: a review of a draft, a full letter, a letter with supporting letters, and help after a rejection.

Who writes the monthly blog?

We research and draft it, you approve it, then we publish it with SEO settings, images and a social post.

What is in the monthly report?

Google clicks and positions, how ChatGPT, Google and Perplexity answer student questions about ACE, WhatsApp chats per page, and what we did that month.

Do I still post on social media myself?

From January to June we schedule posts for you in Marky. You keep access and can add your own posts anytime, and from July you post with Marky yourself.

Is hosting and email really included?

Yes, from January to December 2027, for the main site, the tools and the PR site. The PR domain name is paid at cost.

What do you need from me to start?

Your yes to the plan, then comments on the December drafts. The January payment starts the rebuild.

Who do I contact?

Bobby at Rezult, on WhatsApp as today. You can also use the chat on this page to send a question.

11 · NEXT STEPS

Say yes, and December starts with drafts

1. Reply "yes" on WhatsApp. 2. In December we send the first drafts and previews for your comments, and you choose the PR brand name. 3. The January payment of S$500 launches the PR site and starts the rebuild. Prices are open to discussion; tell us what works for you.

Rezult · rezult.co · Prepared for ACE Academic Services, November 2026. Figures from Google Search Console, DataForSEO and public school and government sources, checked 3 to 13 November 2026.